Economic Impact

Tourism is the lifeline for so many. From hotels to local businesses to Macon citizens, tourism-generated business and tax savings has a tremendous impact on our community.

Exterior of Society Garden

Visit Macon FY25 Annual Report

FY25 ANNUAL REPORT

Visit Macon FY24 Annual Report

FY24 ANNUAL REPORT

Visit Macon FY23 Annual Report

FY23 ANNUAL REPORT

MACON, Georgia: The Year of the Boom!

Macon is no longer "a best-kept secret," visitors from far and wide are choosing to add Macon to their must-see travel plans.

Here are a few that prove tourism is bigger and better than ever in Macon!
  • For 2024, Macon+Bibb saw another record hotel-motel tax collection, with just over $6.6 million in collections. That’s a nearly 7% increase year over year.
  • Visitors spent $476.1 million in Macon-Bibb County, which is an increase of 3.9% over the prior year.
  • For every dollar spent at a hotel property by visitors, an additional $5.60 is spent in our community.
  • The tax dollars that visitors bring to the community save the average household $602 on their tax bill. More importantly, though, taking away the visitor economy would cost each household an additional $8,393 per year!
  • We saw 110 pieces of coverage about Macon in the press - including the major highlights of being named a 2025 World’s Greatest Places to Visit by TIME and names one of 10 Best Places to Visit in 2025 by the Wall Street Journal.
  • All the earned coverage from the last year has a value of more than $24.3 million and reached as many as 1.77 billion people.
  • The marketing team, with its partnership with Big Hair Productions, received the US Travel Association’s Destiny Award for Best Video at the 2024 ESTO conference. They were also a Gold winner in the “Series: Travel & Tourism” category at the 46th Telly Awards. And, Macon, Georgia was recognized as one of 3 nominations as a 2025 ‘Global Music City’.
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