Hispanic Heritage Month in Macon, GA
Macon, Georgia boasts a deep-rooted history, marked by its vibrant and varied population. The Hispanic community encompasses individuals hailing from Spain and other Spanish-speaking nations.
Information in the following section is provided by Moises Velez, Founder of Macon's first Spanish Newspaper, ¿Qué Pasa?
History
Macon, Georgia boasts a deep-rooted history, marked by its vibrant and varied population. The Hispanic community encompasses individuals hailing from Spain and other Spanish-speaking nations. Historical records reveal the enduring Hispanic influence in central Georgia since the arrival of the Spanish Explorer, Hernando de Soto, in 1540. De Soto led the inaugural European expedition to the region now recognized as the state of Georgia. This endeavor culminated in the establishment of a trading post, facilitating interactions with the indigenous inhabitants. Although not without its challenges, the remarkable presence and accomplishments of Hispanics in Macon and the broader Middle Georgia area remain undeniable.

Over the past four decades, Macon has experienced a profound Hispanic presence that has left an indelible mark. The evidence is tangible—through the proliferation of grocery stores, restaurants, insurance agencies, barber shops, newspapers, and a plethora of other enterprises, generating substantial revenue. These endeavors significantly contribute to the cultural tapestry and economic vitality of the community.
The commemoration journey began in 1968 as Hispanic Heritage Week during the tenure of President Lyndon B. Johnson. Subsequently, President Ronald Reagan expanded this observance in 1988, spanning a month-long period from September 15 to October 15. This annual celebration, observed nationwide, honors National Hispanic Heritage Month. It serves as a dedicated time to pay homage to the historical legacy, cultural richness, and contributions of American citizens whose forebears migrated from diverse corners of the globe—encompassing not only Central and South America but also Spain, Mexico, the Caribbean, and other notable regions.

Macon-Bibb 2025 Hispanic Festival
October 18, 1pm - 7pm, 2025.
Cherry Street Plaza, Macon, GA
This festival is in the heart of downtown Macon and features many exciting events that are fun for the whole family! Live traditional music and dance will bring styles from various Latin American countries such as salsa, cumbia, merengue, and bachata. Then grab a bite of some traditional cuisine from the Hispanic and Latinx culture. From empanadas to ceviche and delicious drinks, your taste buds will explode! Vendors will feature products like handcrafted jewelry, colorful textiles, and more. Additionally, there are plenty of kid-friendly activities such as face painting, arts and crafts, and games.

Spanish-speaking van Tours Hosted By Visit Macon
In an effort to reach out to the growing population of Macon’s existing Spanish-speaking community and an influx of Spanish-speaking visitors to Macon, Georgia. The tour is available through reservation by calling the Downtown Visitors Center at (478) 743-1074 or step-on tour guides may also be arranged for bus groups as well.